Network: IFC
Digital Platform: ifc.com, youtube.com/ifc
Description:
Show Cobra curated and produced IFC’s coverage of the SXSW Music, Film and Interactive Festival for the second straight year in 2011. For the duration of the ten-day fest, the biggest stars of SX came to IFC’s Crossroads House for interviews, such as Billy Bob Thornton, Mike Tyson, Ashton Kutcher, Demi Moore, Morgan Spurlock, and more. Show Cobra also produced over 20 live musical performances at the Crossroads House, including The Kills, Emmy Lou Harris, Liz Phair, Wild Flag, Reggie Watts and more. Each day of SX, Show Cobra produced a ten-hour live stream, which featured interviews, performances, film debuts, and more. In addition, Show Cobra employed a proprietary media system which allowed multi-camera interviews and performances to be packaged and delivered to the web immediately after capture. In total, Show Cobra delivered over 400 pieces of content to ifc.com and youtube.com, in addition to ten news packages for network broadcast and a slew of branded festival packages for air.