30X25X15X4 is a short promo for Casio G Shock’s 30th Anniversary. The video explores the collaborative relationship between the iconic brand and noted artist, designer and art director Eric Haze. Haze, who is also celebrating his brand’s 25th anniversary, was championed by Casio to unravel his massive archives for the exhibition. While charting the history of Haze’s brand and the four collaborations with Casio, the artist illustrates the relevance of both brands, who’s origins are firmly rooted in street culture.
executive producers ERIC HAZE, JASON ROSS
director MATT BOYD